Brand identity and printables for a holistic wellness practitioner.
The Project
Immersive Experience is the practice of Céline, a holistic wellness practitioner based in France who blends massage, sound therapy, aromatherapy and energy work into a single, atypical care experience. She had a clear vision and real technical range, but no visual identity to match the depth of what she offers, and no materials to present her work professionally to hotel spas, partners or private clients.
Scope: brand identity & logo design • printable supports
Immersive Expérience
Céline Fleck (France)
2025
Intentions & Strategy
Immersive Experience sits between two worlds: the polish expected by luxury hotel spas, and the deeper, body-mind-soul intention behind the practice itself. Every strategic choice held both at once.
Positioning:
not a single treatment, but a journey: an invitation to pause, reconnect, and rediscover curiosity about caring for oneself
Tone:
intriguing without being obscure; accessible without losing depth
Ideal clients:
spa hotel guests and curious individuals open to body-mind-soul experiences, plus hotel spas and wellness venues seeking a signature offering
Visual direction:
soft, sun-lit, golden: never loud, never literal (no bodies, no hands, no overtly spiritual imagery). This in-between positioning became the filter for every design decision that followed.
Deliverables
- Logo & full brand identity system (palette, typography, brand board)
- Business card,
- Service menu (carte des prestations)
The Objectives
- Build a visual identity grounded enough to feel professional, yet warm enough to feel inviting
- Create materials credible enough to open doors with hotel spas and wellness partners
- Reflect the holistic, multi-technique nature of the practice without feeling scattered
- Make the brand accessible to all levels of curiosity, from the simply curious to the spiritually engaged
- Give Céline a consistent visual presence to grow her brand.
Creative & Conscious Process
Identity.
The mark is built around a sun in expansion: a radiating gong-like center, evoking awakening, vibration and the act of shining from within. It speaks to the practice’s intention: caring for one’s energy, mind and body until they come into the light. An earthy, sun-warmed palette (forest green, sable, sauge, pêche, gold and terre cuivrée) and a serif (Edensor) paired with a rounded sans (Nunito) carry that same warmth and groundedness across every touchpoint.
Tone & voice.
The brand speaks with nonviolent communication, always inviting, never pushing. It respects the reader’s free will: no urgency, no pressure, no promises of miracles, just an open door to step through if and when it feels right.
Materials.
Business card, posters and service menu were designed as a coherent system, each carrying the same calm, sun-lit identity into a different context: first contact, visual presence, and the offer itself.
Client Testimonial
ravailler avec Guilaine a été une très belle rencontre, autant humaine que professionnelle.
Céline
J’ai beaucoup apprécié sa manière d’aborder notre collaboration, avec simplicité, bienveillance et une vraie curiosité pour ce qui fait la singularité de chacun.
Elle prend le temps de poser les bonnes questions, d’échanger, de comprendre, sans jamais imposer sa vision. Et c’est justement ce qui fait toute la différence : on se sent écouté, accompagné et libre d’être soi-même.
Son regard créatif, son sens du détail et son exigence donnent naissance à un travail à la fois élégant, cohérent et profondément personnel.
J’ai aimé chaque étape de cette collaboration, les échanges, les idées qui prennent forme et cette impression d’avancer ensemble dans la même direction.
Merci Guilaine pour ton investissement, ta générosité et cette belle énergie que tu mets dans ce que tu fais. Je te recommande avec grand plaisir !